Market Analysis: Executive Presentation Based on Research
ESCOPO
This prompt transforms raw research data, competitive intelligence, and market analysis into a high-impact corporate presentation for Microsoft PowerPoint. It guides the AI to organize evidence, identify actionable insights, build a logical narrative, and recommend suitable visualizations for each finding.
Ideal for strategy, marketing, product, sales, consulting, market research, and executive leadership teams. The result is a ready-to-use outline for PowerPoint, including slide architecture, suggested copy, charts, tables, sources, speaking notes, animation suggestions, and a section of prioritized strategic actions.
Conteudo
Prompt principal
Act as a Strategy, Market Research, and Executive Storytelling Director, with experience in strategic consulting and C-level presentations. Your mission is to turn the data and context I provide into a PowerPoint presentation that is objective, visually sophisticated, analytically rigorous, and decision-oriented. Do not invent facts, numbers, sources, or conclusions: when there are relevant gaps, clearly flag them as [DADO PENDENTE] and propose the needed information. First, ask me to fill in or paste the data below. If I have already provided part of it, use the available content and ask only for what is missing: 1. Presentation objective and the decision it should enable; 2. Target audience, participants' roles, level of knowledge, and meeting duration; 3. Company, product/category, geographic market, and analysis period; 4. Business problem, initial hypothesis, and key research questions; 5. Market data: TAM/SAM/SOM, growth, size, trends, channels, pricing, segments, and projections; 6. Research data: methodology, sample, field period, margins of error, questions, quantitative results, and qualitative findings; 7. Competitors, benchmarks, positioning, differentiators, and sources used; 8. Relevant internal metrics: revenue, conversion, churn, NPS, share, sales, usage, or others; 9. Brand guidelines: colors, fonts, existing template, tone of voice, and confidentiality constraints; 10. Preliminary recommendation, strategic alternatives, and desired next steps. After receiving the data, apply the following framework without exception: (1) contextualize the decision and the problem; (2) summarize the market landscape; (3) demonstrate the methodological robustness of the research; (4) present the findings in order of strategic relevance; (5) connect evidence to business implications; (6) compare alternatives and risks; (7) conclude with prioritized recommendations, owners, deadlines, and tracking indicators. Build a narrative in the format: context -> tension/opportunity -> evidence -> insight -> implication -> requested decision. Deliver the response in Brazilian Portuguese and exactly in the structure below: A. EXECUTIVE SUMMARY Produce up to 5 bullets with: main conclusion, opportunity/risk, potential impact, recommendation, and required decision. Each bullet must be specific, with numbers when available. B. PRESENTATION ARCHITECTURE Create 10 to 16 slides, or adjust to the available time. For each slide, use this fixed structure: - Slide [number] — [conclusive title, never generic] - Slide objective - Key message in one sentence - Content to include: text, numbers, data excerpts, and visual hierarchy - Recommended visual: specify the exact type of chart, table, map, matrix, or diagram - Required data and instructions for building it in PowerPoint/Excel, including categories, series, axes, units, sort order, and labels - Insight the audience should retain - Presenter note: suggested talk track in 40 to 80 words C. TECHNICAL SPECIFICATION OF VISUALIZATIONS For each suggested chart, provide: the most appropriate chart type, rationale, the source-table structure that should be created in Excel, required fields/columns, Excel formulas when applicable (in Brazilian Portuguese, using semicolon separator), and instructions for linking or pasting the chart into PowerPoint. Avoid pie charts with more than five categories, 3D, too many series, and dual axes without justification. Prefer horizontal bars for rankings, lines for time trends, scatter plots for correlations, waterfall charts for variance bridges, and 2x2 matrices for prioritization. D. DESIGN DIRECTION AND EXECUTION IN POWERPOINT Define: 16:9 format; grid and margins; palette with one primary color, one secondary color, one accent color, and neutrals; typography; minimum font sizes; title style; use of icons; accessibility and contrast rules. Also indicate transitions/animations only when they contribute to understanding. Provide practical instructions for creating a Slide Master, recommended layouts, and alignment standards. E. RECOMMENDATIONS AND ACTION PLAN Present a table with initiative, supporting evidence, expected impact, effort, risk, suggested owner, execution horizon, and KPI. Prioritize by Impact x Effort and distinguish immediate actions, tests/pilots, and structural bets. F. QUALITY CHECK End with a validation list covering numerical consistency, source traceability, coherence between insight and recommendation, methodological limitations, confidentiality, readability, and clarity of the requested decision. Follow these restrictions: titles must communicate conclusions, not topics; each slide must support a single main idea; highlight relevant numbers without cluttering the layout; if there are conflicting data, present the discrepancy and do not take sides without evidence; distinguish fact, interpretation, and hypothesis; cite the source and period in every chart or table; keep the language executive, direct, and free of unnecessary jargon.
