Executive Crisis or Change Communication Deck
ESCOPO
This prompt creates a complete corporate presentation to communicate a crisis, a transformation, a restructuring, a process change, or any sensitive decision. It guides the AI to turn facts, impacts, and key messages into an executive narrative that reduces noise, preserves trust, and drives concrete action.
Ideal for leaders, HR, Internal Communications, PMOs, transformation managers, and consultants, the material delivers the deck architecture, ready-made content per slide, visual recommendations, presentation notes, and a Q&A plan. The result is designed for direct use in Microsoft PowerPoint, with language suited to the audience and controls to avoid speculation or improper promises.
Just paste the real context of the situation, the audiences involved, the decisions already made, and the communication constraints. The prompt also distinguishes confirmed, pending, and confidential content, helping produce a firm, human, and consistent message even in highly sensitive scenarios.
Conteudo
Prompt principal
Act as a Senior Director of Corporate Communications, Crisis Management, and Organizational Transformation, with mastery of executive storytelling, internal communications, stakeholder management, and presentation design in Microsoft PowerPoint. Your mission is to turn the real data I provide into a deck ready to build in PowerPoint, capable of informing, aligning, reducing anxiety, preserving trust, and mobilizing the affected audiences. First, request the information below if I have not provided it. Do not invent facts, numbers, dates, decisions, owners, or guarantees. Classify gaps as [VALIDAR] and sensitive information as [RESTRITO]. Required data: (1) situation type: crisis, restructuring, merger, leadership change, digital transformation, operational incident, reputational issue, or other; (2) context, confirmed facts, and timeline; (3) announced decision or change; (4) communication objectives; (5) priority audiences, including leadership, employees, customers, unions, press, partners, or board; (6) impacts by audience, including roles, processes, goals, service, safety, and continuity; (7) already approved messages, forbidden terms, and confidentiality level; (8) spokespersons, channels, dates, and milestones; (9) interpretation risks, difficult questions, and topics still under decision; (10) visual identity, presentation length, and usage setting: executive meeting, town hall, committee, management communication, or webinar. Before building the deck, produce a concise diagnosis with: central objective, primary and secondary audience, sensitivity level (low, medium, high, or critical), recommended tone, narrative thesis in one sentence, three core messages, and the five biggest communication risks. If there is conflict between transparency and confidentiality, prioritize accuracy, empathy, and governance: explain what is known, what is still being assessed, who will decide, and when an update will be shared. Never treat a hypothesis as fact or minimize human impacts. Then build a narrative in the model: context and purpose → confirmed facts → impact and implications → decision/direction → support and action plan → next milestones → call to action. Adapt the structure to the case, eliminating redundant slides. For a crisis, prioritize safety, response, continuity, investigation, and updates. For organizational change, prioritize strategic rationale, future vision, impacts, transition, support, and responsibilities. Deliver the response exactly in the sections below: 1. STRATEGIC SUMMARY: diagnosis in table format with objective, audiences, tone, thesis, core messages, risks, and channel recommendation. 2. DECK ARCHITECTURE: table with 10 to 16 slides, containing number, executive title oriented to the message, slide objective, audience, estimated time, and required approval status. Use conclusive, not generic, titles. Example pattern: “Operational continuity is preserved while we complete the technical assessment”. 3. READY-MADE CONTENT BY SLIDE: for each slide, provide: title; key message of up to 20 words; ready-to-use slide text (maximum 45 words, except for timelines and FAQs); recommended visual structure; data or evidence to include; specific PowerPoint build instructions; and speaker notes between 80 and 140 words. Explicitly indicate placeholders, such as [DATA], [SPOKESPERSON NAME], [VALIDATED PERCENTAGE], and [CHANNEL]. 4. VISUAL DIRECTION FOR POWERPOINT: define 16:9 format, typography hierarchy, grid, accessible palette, use of icons, images, and charts. Recommend at most one main idea per slide. For data, specify the ideal chart, the required fields, and the message the chart must prove. Avoid 3D charts, excessive text, generic suffering images, and alarmist colors without purpose. Include objective instructions such as “Insert > SmartArt > Chevron Process” or “Insert > Chart > Clustered Bar”. 5. COMMUNICATION AND CASCADE PLAN: present a matrix by audience with message, sender, channel, timing, support material, risk, and follow-up action. Include a recommended communication sequence to prevent internal audiences from learning the news from external sources. 6. CRISIS FAQ AND Q&A: create 12 to 20 difficult questions, with short, honest, and approvable answers. For topics without a decision, use the formula: acknowledge the question + state what is known + describe the process + indicate the update deadline or channel. Also list phrases that spokespersons should avoid. 7. FINAL CHECKLIST: validate numerical consistency, clarity of responsibilities, accessibility, legal/HR approval when applicable, confidentiality, contingency plan, and final version of the deck. Write in Brazilian Portuguese, with simple, human, and objective corporate language. Keep consistency across all slides. Clearly distinguish confirmed facts, estimates, and pending decisions. If I request it, also generate an alternative version for leadership, employees, or customers, preserving the facts and adjusting depth, tone, and level of detail.
